6 Tasks to Ranking Your Real Estate Website in Google
Are you trying to get your real estate website to rank well in Google? Here are six tasks that you can do to get your real estate website to rank well.
1. Find a search engine friendly website provider
If you are serious about building a web presence, start with a good foundation. You can always change providers once you have created your website but it is less of a hassle if you just start with a good company from day one. Not all website designers are the same so do your research and get recommendations from existing clients. It is much easier to spend a little time up front and make a wise choice than to jump into something that you will regret down the road.
I use Real Estate Webmasters and am happy with their services and content management platform (CMS). Check them out and call some of their customers to see if they feel the same as I do.
Another possibility would be to use WordPress software to create your realestateout.com. WordPress is a very popular blogging content management system (CMS) that is quite search engine friendly. It has a templating system, which includes widgets that can be rearranged without editing PHP or HTML code and also has themes that can be installed and switched between.
Here are a few questions to ask of a website provider:
o Do any of your clients rank well?
o Can I see some of your clients and contact them?
o How easy it is create a page?
o What language is the site written in?
o Can I customize the site? If so, how much does it cost?
o Do you offer a property search?
Whoever you decide on make sure it is easy to build pages. One of the important elements in ranking well in Google is plenty of good content. Do not use a provider where it is difficult to build website pages easily. Otherwise, you will just be swimming up stream.
2. Choose your key phrases
Write down a list of key phrases that visitors might search for in Google. Come up with as many as you can. You will use these phrases when you are creating and optimizing your website. There are several tools on the internet to determine the popularity of the key phrases. Google AdWords has a keyword tool that you can use to measure search volumes.
Use these phrases when you are building your web pages. Many SEO professionals will tell you to target one to three key phrases per page. Use the key phrase in your page titles, description tag, heading, URL and page content.
Keep in mind that it is harder to rank for highly searched phrases like ‘Sarasota real estate‘ than phrases like ‘condo on Siesta Key with a water view’. Some agents ignore the highly searched phrases and optimize their sites to rank well for hundreds of these long tail phrases.
3. Provide a good property search to your visitors
In my opinion a good real estate website should have a quality property search. Most visitors come to a real estate site to view homes for sale. The competition for web traffic is getting stiffer so it is important for you to have a good home search to keep visitors on your site. That does not mean you have to go spend thousands of dollars on a custom IDX search. There are several affordable solutions that you can add to your website.